I'm Emma, proud owner of Mummy and the Bear. I live in Lincolnshire with my lovely husband and two beautiful children (my son's nickname is 'The Bear'). I am a former Early Years Teacher and was very passionate about teaching but always had a dream of opening a baby store and working for myself. After the birth of our second baby, I left teaching and set up Mummy and the Bear.

My aim is to source cool, trendy baby items but to make them affordable for those on a maternity leave salary! I know how frustrating it is to see all those gorgeous things on Instagram but not be able to afford them! I source products from all over the world and always try them out on my own children before stocking them.

I love to support local brands and other small businesses wherever possible so please get in touch if you think your products would suit our brand.

Thank you so much for visiting my site! Your support and custom are appreciated. 

Much love,

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